Leadership
Our Team
The people building clarity into every part of eye care technology.
Meet Our Leadership Team
Our leadership team brings together deep expertise in ophthalmology, healthcare technology, revenue cycle management, and practice operations to help practices work smarter and deliver better patient care.
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Chief Executive Officer
Brad leads Optivate with a focus on scaling healthcare technology through operational excellence, customer obsession, and purposeful innovation. He champions an open-door leadership style built on transparency, accountability, and action. His goal: build scalable solutions that drive long-term growth for customers, employees, and stakeholders alike.
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Chief Operating Officer
James oversees professional services, customer success, finance, and operations, staying closely connected to the customer experience. Drawing on his background in private equity, strategy, and investment banking, he focuses on smart tradeoffs and directing resources where they matter most. He's equally committed to empowering strong leaders and giving them room to excel.
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Chief Growth Officer
Gus has been with the company since 2009, now leading client acquisition, partnerships, and market expansion as Chief Growth Officer. With more than two decades in healthcare and medical practice management, he's driven by a client-first philosophy centered on building lasting relationships. He's passionate about mentoring others and staying active in professional networking communities.
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President of RCM
Jessica joined the team in 2009 and co-founded Optivate's Revenue Cycle Management division in 2022. As President of RCM, she brings firsthand experience as a former practice manager and owner, focusing daily operations on maximizing revenue and protecting clients from financial penalties. Her front-line background across the industry shapes practical, real-world solutions for clients.
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Chief Technology Officer
Steve drives the technology vision behind Optivate's next-generation solutions for ophthalmology and eye center practices, bringing more than 25 years of healthcare technology leadership across analytics, EMR, RCM, and virtual care companies. He leads with a focus on accountability, giving eye care organizations scalable, secure tools so they can focus on patients rather than administrative complexity. Outside of work, he enjoys time with his family and collecting sports cards and memorabilia.
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Director of Human Resources
Stephanie leads HR with a mission-driven focus on building a culture where people are hired, developed, trusted, and heard. With more than 27 years across healthcare and operations, she believes the strongest teams are the ones willing to have hard conversations well. Her work centers on equipping Optivate's people to support the practices they serve with the same care those practices give their patients.