Optimize Care.
Elevate What Matters.
Optivate is a specialty-built technology platform designed exclusively for ophthalmology and eye care practices.
Patient-First Care
Formerly known as EyeMD EMR Healthcare Systems, Optivate reflects the evolution of a trusted ophthalmology partner into a fully connected platform built to simplify clinical, operational, and financial workflows across the entire practice. From EHR and practice management to imaging, patient engagement, revenue cycle management, and optical operations, Optivate brings everything together into one powerful system designed to reduce administrative burden and support confident care delivery. This is technology built for how ophthalmology practices work. This is what patient-first care looks like.
Our story, purpose, and vision for modern eye care
Watch our brand reveal to see how Optivate combines ophthalmology expertise, technology, and patient-centered innovation to simplify workflows, elevate care, and empower practices to thrive.
1998
2009
2025
Our Origin
Optivate was shaped by a simple reality within ophthalmology. For too long, eye care practices have been asked to adapt to systems that were never designed for their specialty. Multispecialty platforms, disconnected tools, and rigid workflows created unnecessary complexity and slowed teams down. As EyeMD EMR Healthcare Systems, the organization built a strong reputation by addressing real, specialty specific challenges faced by ophthalmology practices. Over time, that work expanded beyond core EHR functionality into a broader commitment to simplifying the entire practice ecosystem. The transition to Optivate represents that evolution. Optivate builds on a legacy of ophthalmology focus while expanding into a connected platform that aligns clinical care, operations, and revenue. The result is a system designed to support today’s demands while preparing practices for continued growth without added friction. Optivate is not a retrofitted multi-specialty system. It is purpose built for ophthalmology and refined through long term partnerships with care teams.
Who We Are
Mission, Vision & Values
These principles serve as the foundation of our company, challenging us daily as we endeavor to live up to them.
Our Mission
To enhance the delivery of ophthalmic care through advanced technology that streamlines workflows, empowers providers, and elevates patient outcomes.
Everything Optivate delivers is grounded in this mission. Technology should support care, not compete with it.
Our Vision
A future where every ophthalmology practice thrives powered by intelligent technology, respected for its care, and unburdened by complexity.
We believe practices perform best when systems adapt to how they work, not the other way around.
Our Values
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Partner with Practices to Prioritize Care
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Own Outcomes and Earn Trust
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Elevate the Standard
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Make Complexity Feel Simple
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Communicate with Clarity, Kindness, and Purpose
Industry Recognition
Optivate’s commitment to specialty excellence, usability, and partnership has been consistently recognized across the ophthalmology industry. Recognition includes Best in KLAS for Ambulatory Ophthalmology EMR, recognition from leading ophthalmology organizations including AAO and ASCRS, and inclusion on the Inc. 5000 list of fastest growing companies. These acknowledgments reflect long-standing trust from practices nationwide and reinforce Optivate’s role as a reliable, long term partner.
2024 Best In KLAS!
For Ambulatory Ophthalmology EHR, we were the clear winner in 2020 & 2024!
AAO User Satisfaction Survey
More surveyed users agree *
*By combining Strongly Agree and Agree responses.
AAO/AAOE survey results represent opinion only, and are not in any way intended for use as a ranking tool. AAO/AAOE does not endorse any products.
ASCRS/ASOA User Satisfaction Survey
Outperformed everyone else with an overall system functionality score of 31.39.
ASCRS/ASOA survey results represent opinion only, and are not in any way intended for use as a ranking tool. ASCRS/ASOA does not endorse any products.
Built for What’s Next
As ophthalmology continues to evolve, Optivate remains focused on one priority: making complexity feel simple. Through effortless documentation, connected workflows, intelligent automation, and flexible deployment options, Optivate helps practices operate with clarity today while staying ready for what comes next.