Meet Our Leadership Team

Throughout my career, I’ve focused on scaling healthcare technology organizations by combining operational execution, customer obsession, and innovation that delivers measurable results.

My leadership philosophy is simple:
Great companies are built by great people who are aligned around a clear vision, empowered to execute, and committed to creating long-term value for customers.

At Optivate, our focus is on:
• Delivering a world-class customer experience
• Driving innovation with speed and purpose
• Building scalable solutions that help practices grow
• Investing in people, culture, and leadership
• Creating sustainable long-term growth for customers, employees, and stakeholders

I strongly believe the best ideas come from employees and customers closest to the mission. That is why I maintain an open-door leadership style built on transparency, accountability, collaboration, and action.

Healthcare technology is evolving rapidly, and the companies that win will be the ones that move fastest, listen best, and execute consistently. We intend to be one of those companies.

I believe the best companies create a reinforcing cycle: great people create great customer experiences, and a strong connection to customers gives great people something meaningful to build toward.

At Optivate, I’m focused on both. That means staying close to what our customers are experiencing, understanding where we can make their lives easier, and making sure we follow through on the things that matter to them. It also means surrounding myself with sharp, driven leaders, setting a clear direction, and giving them the space to do their best work.

My background in private equity, strategy, and investment banking shapes how I approach the business: understanding what drives performance, making thoughtful tradeoffs, and directing resources toward the opportunities that matter most. That perspective informs how I lead our professional services, customer success, finance, and operations teams.

Outside of work, I’m usually testing dad jokes on my wife, trying to make “dada” my daughter’s first word, and convincing my son that he does, in fact, love soccer.

I’ve been with EyeMD EMR, now Optivate, since 2009, starting as Vice President of Sales & Business Development. Today I serve as Chief Growth Officer, where I lead the company’s client acquisition, partnerships, and market expansion efforts. Building lasting client relationships is at the heart of what I do. I’m driven by a client-first philosophy, and my true passion is seeing clients succeed and making sure their needs are always at the center of everything we do. I bring more than two decades of experience across the healthcare and medical practice management landscape.

Before Optivate, I served as Client Acquisition Manager at a large medical billing and recovery firm. My background also includes roles as Supervisor of Premium Accounts Receivable at a major insurance company, Practice Implementation Manager for a physician consulting company, Office & Clinical Trials Administrator for a prestigious practice, and Independent Medical Practice Consultant. I also played a key role in the development and eventual sale of Infusatrack™.

Outside of work, I spend time with friends and family and stay active in my community. I find great fulfillment in mentoring others and staying engaged through professional networking groups.

As CTO, I drive the technology vision behind Optivate’s next-generation solutions for our ophthalmology and eye center practices. I bring more than 25 years of healthcare technology leadership, including executive roles at leading healthcare analytics, EMR, RCM, and virtual care companies, where I led engineering, product development, quality assurance, IT, security, and AI consulting and delivery. My career began in software development at a national behavioral health organization and a regional health system, where I specialized in technology architecture and data integration.

For me, leadership means owning outcomes and earning trust. It means building accountability so customers and colleagues can count on measurable results and lasting partnerships. I view technology as a means to an end: giving eye care organizations scalable, secure tools so they can focus on patients, not administrative complexity.

Outside of work, I love spending time with my family, including my three children, and collecting sports cards and memorabilia.

I joined the team in 2009 as Business Manager and, alongside Gus Savloff, co-founded Optivate’s Revenue Cycle Management (RCM) division in 2022. Today, as President of RCM, I oversee daily operations with a relentless focus on maximizing practice revenue, securing every entitled incentive, and safeguarding our clients against financial penalties.

As a former practice manager and owner of SW FL Billing & Recovery, I understand the daily realities of running an ophthalmic practice firsthand. My background spans every corner of the industry, from the optical shop floor to complex insurance audits. That front-line experience is what allows our RCM team to deliver actionable, real-world solutions rather than theoretical advice.

Outside of optimizing practice performance, I spend my time on the water with my family: fishing, sailing, scuba diving, and snorkeling. I’m a proud mom to a tech-minded son and a fiercely independent daughter, I stay active in multiple church ministries, and I try my best to lead by example in everything I do.

For more than 20 years, I’ve built and led go-to-market teams across sales, marketing and business development. I focus on turning growth targets into repeatable systems that deliver results year after year.

My leadership philosophy is simple:
Clarity is a form of respect. When people know exactly what’s expected and why it matters, they stop guessing and start performing.

I joined Optivate because of what’s already here: a Best in KLAS–recognized platform built only for ophthalmology, an exceptional team, and a real opportunity to help more practices grow. My focus is building a high-performing sales team that listens first, asks the right questions, and earns every practice’s trust, from single-doctor offices to multi-state groups.

Outside of work, I enjoy spending time with my wife and two children, playing pickleball and golf, and leading several groups and activities at our church in Oklahoma City.

For 15 years, I’ve worked side by side with medical practices through the challenges of onboarding and adopting new EMR systems. I enjoy bringing practice staff and our onboarding teams together, solving the inevitable problems along the way, and turning a complicated transition into a successful implementation.

I’m excited to be part of Optivate and to help an already great team and a Best in KLAS–recognized platform reach the next level. My focus is making sure our practices have a successful experience from day one of implementation and beyond. I like to lead from the front, staying actively involved with my teams and stepping in wherever I can to solve problems, remove obstacles, and keep things moving.

Outside of work, my wife and I recently moved to the Florida Panhandle, where we enjoy spending time together and taking advantage of the beautiful beaches. We also have three kids, all at various stages of adulting, which keeps life interesting and a lot of fun.

I joined Optivate in early 2026 as Director of Customer Success, bringing a passion for building strong customer relationships, developing high-performing teams, and creating experiences that make a meaningful difference. I lead our Customer Success organization, focusing on strengthening customer relationships, improving the customer experience, and building the processes and strategies that support long-term success.

My leadership philosophy is centered on a simple belief: when people have clarity, support, and the opportunity to take ownership, great things happen. I strive to create an environment where teams feel empowered to solve problems, collaborate across departments, and continuously improve how we serve our customers.

Throughout my career, I’ve held leadership and customer-facing roles across technology, software, and professional services, including experience with Gartner, Pearson, and growing technology organizations. These experiences have shaped my approach to leadership, combining a customer-first mindset with operational discipline and a focus on measurable outcomes.

What I find especially rewarding about working at Optivate is the opportunity to support eye care practices in delivering exceptional patient care. Our customers rely on technology to manage critical aspects of their daily operations, and I believe our responsibility extends beyond providing software. It’s about understanding their challenges, helping them realize the value of their investment, and being a trusted partner in their success.

A fun fact about me – I’m solar powered! Outside of work, you’ll find me at the beach, kayaking on the river, hiking, biking, and making the most of life in Southwest Florida.

When I was looking for my next role, one of Optivate’s core values stopped me: partner with practices to prioritize care. It named something I’d always believed but rarely seen written down, that the best work happens side-by-side with the people you serve, not at a distance from them. I joined because I wanted to build a team that lives that value from the inside out, for the eye care providers we support and for each other.

Behind every practice we partner with is a team under real pressure: clinicians, technicians, and staff who need the tools, the training, and the workplace to match the precision their patients depend on. My job is to make sure the people inside Optivate can meet that responsibility and that the culture around them is worth showing up for. I believe culture isn’t a perk or a poster; it’s built in the small, daily choices about how people are hired, developed, trusted, and heard. And it’s built the same way we build our solutions: by listening, testing, and refining together.

Over more than 27 years across healthcare and operations, I’ve learned that the strongest teams aren’t the ones without hard conversations, they’re the ones brave enough to have them well. I’ve spent my career building the quiet infrastructure that lets that happen through clear expectations, real development, and steady leadership that holds up when things get hard. I’m at my best in mission-driven work like this, where taking care of our people and prioritizing the patient and those who care for them turn out to be the very same thing.